Cone Denim Expands Commitment to Sustainability with Launch of Crystal Collaboration

Collection available to view at Kingpins Amsterdam

Greensboro, NC – Cone Denim®, a global leader in denim authenticity and sustainable innovation, is excited to showcase the Crystal X Cone Collaboration at the Kingpins Amsterdam Show October 23-24. This exclusive collaboration with Crystal, a global leader in apparel manufacturing, brings together two leading denim experts to provide a new level of sustainable denim solutions and fabric offerings. Visit the Cone Denim booth in Amsterdam to view the full collection.


The Crystal X Cone Collaboration expands the sustainable denim offered as part of Cone Denim’s Sustainblue™ Collection and brings new capabilities to customers as part of Crystal’s Eco Blu Collection. These new fabrics support sustainable practices throughout the development and production lifecycle featuring responsible cotton, recycled content and environmentally friendly processing. The Crystal X Cone capsule collection offers premium denim fabrics that are uniquely engineered and designed for high performance with garment laser technology.


“We have been previewing the Crystal X Cone Collection for the last few weeks at key trade shows and the response has been tremendous,” said Steve Maggard, Cone Denim President. “We’re excited to partner with Crystal, a leader in laser technology and denim finishing, and officially launch this Collection in Amsterdam. Together we are able to advance the sustainability supply chain and offer denim products that are environmentally responsible from the fabric through to the laundry. Cone is committed to partnering across the denim community supply chain to innovate meaningful solutions and create revolutionary products that reflect our commitment to the environment.”


The Crystal X Cone collaboration includes a range of rigid and stretch denims made with recycled post-consumer waste cotton, REPREVE® polyester fibers and Cone’s Distilled Indigo™ eco-friendly dyes. The collection reflects thoughtful consideration throughout every phase of development and manufacturing processes, creating some of the world’s most responsible denim. View the Crystal X Cone collection video.


“As a leading denim apparel manufacturer, we are proud to produce sustainable products that significantly reduce the impact on the environment in new and meaningful ways,” says Niki Chong, Assistant General Manager of Finishing Technical Services for Crystal. “Applying our philosophy ‘Blue Denim Green Approach’, we continue to innovate and develop new clean processes to achieve the beauty of worn out denim for our worldwide customers. The Crystal X Cone exclusive collaboration applies our extensive experience in laser technology, water and chemical reduction processes to achieve a 70% reduction in water use per garment using 70% recycle water.”


About Cone Denim

A leading denim innovator for more than 128 years, Cone Denim delivers unparalleled expertise and advanced denim capabilities that service and inspire the global market. Cone promotes sustainable practices through it’s SustainblueTM denim fabrics representing the highest standards in responsible manufacturing and Cone’s commitment to making a positive impact in its communities. From performance denims and superior S GENE® technology to vintage re-creations of Cone Deeptone DenimTM reaching back to the early 1900s, Cone offers unique collections of Performance, Stretch, Selvage, and Distilled IndigoTM denims crafted out of the Cone®3D R&D incubator. Cone Denim operates as part of Elevate Textiles, Inc. with manufacturing capabilities in Mexico and China and a global network of sales, product and merchandising professionals based out of Greensboro, NC, New York, San Francisco and Hong Kong. The Elevate Textiles group includes the global textile brands of American & Efird, Burlington, Cone Denim, Gütermann and Safety Components offering advanced, high quality products and mission critical textile solutions across vast industries including fashion and functional apparel, footwear, military, fire, medical, athletic, automotive, aerospace, outdoor, and other specialty sectors. To learn more visit us at, LinkedIn, Instagram, and Facebook or