Cone Denim Expands Social Sustainability with Thread International
Greensboro, NC – Cone Denim®, a global leader in denim authenticity and innovation, announced today it has partnered with Thread International to expand its S GENE® collection with the next level of socially sustainable denim fabrics made with post-consumer recycled content. Cone Denim’s new S GENE +(Plus) with Thread offers the most advanced power stretch denim and adds to Cone’s SUSTAINBLUE collection of fabrics, an environmentally friendly collection comprised of denim constructions using recycled cotton, recycled polyester and other sustainable yarns.
More than a sustainable product – Thread International’s First-Mile branded recycled polyester supports thousands of dignified jobs and income opportunities in Haiti, Honduras, and Taiwan. By transforming trash into usable products, the material fulfills the market’s growing demand for more eco-conscious products.
“Our exclusive denim partnership with Thread International further affirms Cone Denim’s commitment to not just sustainability but also social responsibility,” says Kara Nicholas, Vice President Product Design + Marketing for Cone Denim. “This exciting addition to Cone’s S GENE collection offers the authentic look and feel of traditional denim with advanced stretch, recovery and durability in an eco-friendly fabric. Consumers can feel good about these fabrics knowing that each yard is made with repurposed material that is creating jobs and supporting underdeveloped communities.”
About Cone Denim
A leading denim innovator for more than 125 years, Cone Denim delivers unparalleled expertise and advanced denim capabilities that service and inspire the global market. Cone promotes both sustainable practices in its operations and development of new denims. From performance denims and superior SGENE® technology to vintage re-creations of CONE® Deeptone Denim reaching back to the early 1900s, Cone offers unique collections of PERFORMANCE, STRETCH, SELVAGE, and NATURAL INDIGO denims crafted out of the Cone®3D R&D incubator. Cone Denim operates as part of International Textile Group, Inc. (ITG) with manufacturing capabilities in Mexico and China and a global network of sales, product and merchandising professionals based out of Greensboro, NC. Learn more at www.conedenim.com, instagram.com/conedenim, and facebook.com/conedenimitg.
Thread, a Certified B Corporation, is on a mission to end poverty by utilizing waste as a resource and supporting responsible, traceable supply chains. First-Mile branded recycled polyester supports thousands of dignified jobs and income opportunities in Haiti, Honduras, and Taiwan. Brands and designers use First-Mile licensed materials in their products to improve their social and environmental impacts. Learn more at www.threadinternational.com and @threadintl.