Cone Denim Creates More Sustainable Denim with Refibra™ Lyocell Fibers

New York, NY – Cone Denim, a global leader in denim authenticity and innovation, is responding to the apparel market’s calls for fabrics that are produced with more consideration for the environment. The new Cone Denim fabrics will be made with REFIBRA™ branded lyocell fibers, some of the most sustainable fibers available today. Cone Denim is the only fabric producer in North America to use REFIBRA™ branded lyocell fibers in denim fabrics.  Produced using the environmental award-winning, closed loop TENCEL™Lyocell production process. REFIBRA™ fibers are the only commercially available fibers made from recycled cotton and wood pulp, improving the sustainability profile of denim while continuing to provide highly desirable benefits such as softness and strength without compromising the authentic look and feel of denim.


Cone Denim combines experience, science, and innovation to reduce the impact of denim at all lifecycle stages from production, through actual use, to end of life. As global populations grow and  denim consumption increases, Cone Denim is committed to exploring ways to further minimize the environmental impact of garment waste once those products are finally discarded  Cone Denim with REFIBRA™ branded lyocell fibers support sustainability throughout a product’s lifecycle incorporating these special fibers in denim which are biodegradable in soil and seawater, converting back to the organize elements from which they were created. .


“Denim consumers want authentic yet innovative products that maximize comfort, style, and performance,” says Kara Nicholas, Vice President Product Design + Marketing for Cone Denim. “They also want to know that their favorite jeans are responsibly made and remain sustainable at the end of their lifecycle when finally discarded. Our Cone® 3D R&D team continues to explore and push the boundaries in developing the next evolution of sustainable denims. ”.”


The new Cone Denim fabrics with REFIBRA™ will be made in Cone’s North American mills. The fabrics offer a traceable pedigree with a fiber ID, providing an independent means for brands and retailers to verify that their denims contain genuine Refibra™ branded lyocell fibers.


“The new fabrics from Cone clearly demonstrate that sustainability and denim are beautifully compatible concepts,” says Tricia Carey, director of global business development for denim at Lenzing, manufactuers of REFIBRA™ and TENCEL™. “When responsible denim manufacturers like Cone Denim create more environmentally considerate products that still address consumer demands, the entire apparel industry moves closer to a circular economy that benefits us all.”


For questions, please contact:

Tricia Carey

Global Business Development – Denim




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The Lenzing Group

The Lenzing Group is an international company that produces high-quality fibers from the renewable raw material wood with environmentally friendly and innovative technologies. These fibers form the basis for a wide range of textile and nonwoven applications, and are also used in work and protective wear and in industrial applications.

Lenzing’s quality and innovative strength set global standards for wood-based cellulose fibers. With 80 years of experience, the Lenzing Group is the only company in the world which produces significant volumes of all three wood-based cellulose fiber generations. Its products are marketed under the following brands: TENCEL™ for textile applications, VEOCEL™ for nonwovens and LENZING™ for special fiber applications in other areas and other products. Innovations like REFIBRA™ recycling technology, the identifiable LENZING™ ECOVERO™ branded fibers and TENCEL™ Luxe branded lyocell filament yarns make Lenzing a global innovation leader.


The Lenzing Group’s success is based on consistent customer orientation combined with innovation, technology and quality leadership. Lenzing is committed to the principles of sustainable management with very high environmental standards and can underscore this commitment with numerous international sustainability certifications for its business processes as the most sustainable company in the sector. In addition to fibers, which form the core business, the Lenzing Group is also active in the fields of engineering and plant construction – mostly for its own locations, but also for external customers.


Key Facts & Figures Lenzing Group 2017

Revenue: EUR 2.26 bn

Fiber sales volumes: 942,000 tons

Employees: 6,488

TENCEL™, VEOCEL™, LENZING™, REFIBRA™, ECOVERO™ are registered trademarks of Lenzing AG.


About Cone Denim

A leading denim innovator for more than 125 years, Cone Denim delivers unparalleled expertise and advanced denim capabilities that service and inspire the global market. Cone promotes both sustainable practices in its operations and development of new denims. From performance denims and superior SGENE® technology to vintage re-creations of CONE® Deeptone Denim reaching back to the early 1900s, Cone offers unique collections of PERFORMANCE, STRETCH, SELVAGE, and NATURAL INDIGO denims crafted out of the Cone®3D R&D incubator.  Cone Denim operates as part of International Textile Group, Inc. (ITG) with manufacturing capabilities in Mexico and China and a global network of sales, product and merchandising professionals based out of Greensboro, NC.  Learn more at,, and



Disclaimer: The above financial indicators are derived primarily from the IFRS consolidated financial statements of the Lenzing Group. Additional details are provided in the section “Notes on the financial performance indicators of the Lenzing Group”, in the glossary to the Annual Report and in the consolidated financial statements of the Lenzing Group.